About Us

 

Rich Sabreen Enterprises creates breakthrough television that can't be ignored. We are experts at identifying special audiences, creating programming for them, and building ratings success.

 

Our production team also produced the innovative medical talk/magazine show Keeping Kids Healthy for Montefiore Medical Center in New York City, in association with Thirteen/WNET. The series was broadcast on hundreds of television stations around the US and abroad. We produced 130 half-hour programs, and won five Emmy Awards and multiple nominations for the programs.

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Keeping Kids Healthy was born of a unique collaboration between Rich Sabreen Enterprises and Montefiore. With the construction of Montefiore's new Children's Hospital in the Bronx, Montefiore wanted to use television to reach underserved constituencies -- groups who often lack access to medical information -- and to take advantage of the production opportunities presented by originating the show from their new state-of-the-art facility.

 

To accomplish these goals, Rich Sabreen Enterprises identified the target audience - 18 to 49 year old moms - developed a unique television program concept, worked out the creative approach, designed the production plan and produced the shows. The resulting successful series completed over 130 episodes on the air.

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Identifying target audiences and programming to them is much of what Rich Sabreen Enterprises is all about. As experts in non-fiction and reality programming, we have worked with and produced programming for some of the world's top media companies, including:

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• ABC News

• The New York Times Company

• Time Warner

• Reuters

• Scholastic

• Hallmark

• Bloomberg

• Meredith

• McGraw-Hill

• Scripps Howard Broadcasting

• Cablevision

• Kinnevik Media

• Thirteen/WNET (PBS)

• American Public Television (APT)

• iVillage.com (NBC Universal)

 

Rich Sabreen

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Rich Sabreen is President of Rich Sabreen Enterprises, LLC. He created the Keeping Kids Healthy TV series which won five Emmys. At the firm he also provided strategic consulting services for diverse clients such as The New York Times Company, Time Warner, Reuters, ABC News, Scholastic, Meredith, McGraw-Hill, Hallmark, Hellman & Friedman and ITN (UK).

 

At Reuters (now Thomson Reuters) Sabreen served as Executive Vice President and Global Head of Media, responsible for B2B media products, including Reuters’ news wire services, TV newsfeeds, the news photo wire service, the photo archive service, syndicated internet news packages, newsfeeds to mobile devices and Reuters’ book publishing. Reuters’ customers included virtually all of the world’s top news, information and web content organizations, including The New York Times, The Financial Times (London), CBS and the BBC.

 

While at Reuters, Sabreen launched the company’s first direct-to-consumers products, transforming Reuters.com into a consumer website and converting Reuters’ Times Square “Jumbotron” photo sign from a promotional vehicle into a multi-million dollar revenue center.

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Prior to Reuters, Sabreen served as Bloomberg’s Worldwide General Manager of TV and Radio, overseeing Bloomberg’s multi-language global TV Networks, TV syndication and New York radio station WBBR.

Earlier in his career, he served as Vice President and  General Manager of Group W News Services and as Vice President of Television News for Westinghouse Broadcasting (now CBS), where he created the world’s first satellite-based television news service. 

 

Sabreen joined Group W/Westinghouse Broadcasting from Frank N. Magid Associates, where he was Director of Television Consultation. Earlier in his career he was on-the-air as a television news anchor and reporter, and as a Washington, DC-based national radio correspondent. Sabreen began his career as a producer/reporter at public radio station WHYY-FM in Philadelphia.

 

In addition, Sabreen served as President and Chief Operating Officer of Grinberg Worldwide Images, one of the world’s premiere historic film and video archives. 

 

He served on the board of the International Academy of Television Arts and Sciences and the Committee for Hispanic Children and Families Corporate Advisory Board.

 

He received his Bachelor’s degree from the University of Pennsylvania and his Master’s degree from the Nitze School of Advanced International Studies of the Johns Hopkins University.

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Susan Berger Sabreen

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Susan Berger Sabreen is Executive Producer of Keeping Kids Healthy and developed and ran the show from its inception.  Sue is an innovative and versatile television executive, having served as a manager, news director, consultant, producer and reporter. She is also an attorney who has specialized in media and First Amendment law, working at prestigious New York law firms including Cahill Gordon and Reindel,.Gibson Dunn and Crutcher, and Proskauer Rose.

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NBC's Meet the Press in Washington, D.C. was the first stop in her TV career, followed by stints as on-air reporter for a Miami TV station, and later for the national television news network UPITN. Sue covered assignments (in both news and documentary formats) ranging from medicine and politics to the Nicaraguan earthquake and the aftermath of the 1973 Mideast War. She subsequently became a TV news consultant for Frank N. Magid Associates, the nation's leading TV research and consulting firm. In that role she consulted network operations and local TV stations throughout the US and Australia on all phases of news, talk, and magazine programming, conducting multi-day seminars for staff, coaching on-air talent in one-on-one sessions, and guiding station management in implementation of extensive field research in areas ranging from promotion and program flow to program formatting and production.

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Sue was the founding news director for Cablevision's first News 12 cable news operation. The news organization she designed, created, and managed for Cablevision's Connecticut systems became the template for all the News 12 operations that Cablevision rolled out in their other systems in later years. Under her stewardship, Connecticut News 12 won national Ace Awards as "Best Local Newscast in the Nation" during each year of her tenure as News Director.

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With News 12 a success, she took a hiatus from television production to attend the Columbia University School of Law, where she graduated as a Kent Scholar (the school's highest honor); she then went on to do media and First Amendment work for some of the nation's most prestigious law firms, conducting pre-publication libel review for the Wall Street Journal and working with such renowned First-Amendment lawyers as Floyd Abrams and libel expert Robert Sack.

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She enthusiastically returned to television production in 2001 to take on the role of Executive Producer for Keeping Kids Healthy, directly overseeing the production of ten seasons of programming that won five Emmys and a Telly, received nine other Emmy nominations, and won two National Media Awards for best program in the country about mental health.

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Sue received her Bachelor's degree from Cornell University and her Master's degree from the Nitze School of Advanced International Studies of the Johns Hopkins University.

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