Rich Sabreen Enterprises creates breakthrough television that can't be ignored. We are
experts at identifying special audiences, creating programming for them, and building
Rich Sabreen Enterprises is producing a new feature documentary, MRS. JUDY’S SECRET,
in co-production with API Arts and Outreach. The film reveals the remarkable story of
Judy Feld Carr – an unassuming Canadian music professor who, virtually singlehandedly
over a period of 30 years, bribed and smuggled over 3000 oppressed Syrian Jews out
of that country to freedom in the US, Canada, and Israel.
Our production team also produces the innovative medical talk/magazine show
Keeping Kids Healthy
for Montefiore Medical Center in New York City, in association with
Thirteen/WNET. The series is broadcast on hundreds of television
stations around the US and abroad. We've produced 130
half-hour programs so far, and have won five Emmy Awards for the
Keeping Kids Healthy was born of a unique collaboration between Rich
Sabreen Enterprises and Montefiore. With the construction of
Montefiore's new Children's Hospital in the Bronx, Montefiore
wanted to use television to reach underserved constituencies -- groups
who often lack access to medical information -- and to take advantage
of the production opportunities presented by originating the show from
their new state-of-the-art facility. To accomplish these goals, Rich
Sabreen Enterprises identified the target audience - 18 to 49 year old moms - developed a unique
television program concept, worked out the creative approach, designed
the production plan and produced the shows. The resulting successful
series has now completed over six years -- 130 shows -- on the air.
Identifying target audiences and programming to them is much of what
Rich Sabreen Enterprises is all about. As experts in non-fiction and
reality programming, we have worked with some of the world's top media
- ABC News
- The New York Times Company
- Time Warner
- Thirteen/WNET (PBS)
- iVillage.com (NBC Universal)
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Rich Sabreen is
President of Rich Sabreen Enterprises, LLC. He is known as a media innovator.
Rich started the world's first
satellite-based daily TV newsfeed, created the first
daily TV entertainment news service, was among the first broadcasters
to create series programming for cable, created one of the earliest
"camera in the courtroom" TV series, and was the first to stream raw
international newsfeeds on the internet.
Rich has served as a senior executive at some of the world's top media
companies, including Reuters, Bloomberg and Westinghouse Broadcasting
(now CBS). He's known for his ability to build audiences and media
brands, to improve ratings, and to produce successful news, non-fiction
and reality programming. Rich has special expertise in media
brand-building, audience segmentation and targeting. He's done this not
only in the US, but also around the world.
Rich created the TV series Keeping Kids Healthy, developing the show
from concept to its successful production and international distribution. He serves as co-executive
producer of Keeping Kids Healthy. The series has won five Emmy Awards and has been nominated for nine more, for a total of fourteen.
At Reuters, Rich served as
Executive Vice President and Global Head of Media, where he was responsible
for all of Reuters Media services including: text wire services, the photo
wire service, Reuters’ stock image businesses, TV newsfeeds, new media and
internet services. His customers included virtually all of the world's top
media operations, including the BBC, The New York Times, The Financial Times, The Wall Street Journal, Yahoo,
MSN, NHK, Jiji Press, NBC, CNN and the Fox News Channel. Rich started
Reuters' first direct-to-consumer media businesses by transforming the
company's major web sites into rich consumer-targeted web offerings in the
US, the UK and Japan (in Japanese). These web sites were instantly
successful in producing high user traffic volume and significant media sales
due to their targeted content, engaging graphic styles and rich media
offerings, including some of the first streaming raw video newsfeeds on the web.
These web initiatives were recognized by the Association of Online Publishers in the
UK, who honored Reuters' UK consumer web site with its prestigious
"Innovation Award" for its inaugural year of operation.
In Times Square, Rich transformed the huge electronic
screens covering Reuters' North American headquarters from a generic
"branding site" into a lucrative interactive outdoor sign business.
At Bloomberg Rich served as Worldwide General
Manager of Television and Radio. He oversaw ten TV networks, operating
around the world in seven languages, as well as Bloomberg's flagship New
York radio station WBBR (1130 AM), and Bloomberg's television and radio
distribution (syndication) business. Through the use of audience segmentation and targeting techniques,
Rich increased Bloomberg's U.S. TV ratings 35 percent in 18 months, and
doubled European ratings in a year. He increased worldwide television
distribution from 130 to 180 million homes reached, bringing Bloomberg
television and radio to over 70 countries. During his tenure the division
was recognized by the industry with 19 first-time awards, including the
prestigious national "Gracie Award" from the American Women in Radio and
Earlier in his career, Rich created and ran
Group W News Services, a division of Westinghouse Broadcasting (now CBS),
serving as its Vice President and General Manager. At Group W Rich was a satellite television pioneer, creating the
first satellite-based television news service. He used early internet technology as the backbone of an innovative
web-based communications system to coordinate satellite feeds and text
content with his client networks and stations. In addition to his operating
responsibilities, Rich also served as Vice President of News, with news
oversight and audience development responsibilities for the Group W
television stations. He developed and executive produced four television
series for The Discovery Channel and The Travel Channel, becoming one of the
first broadcasters to create content for cable.
While at Group W, Rich won an Emmy Award for
the documentary Outward Bound!, hosted by Martin Sheen, and he was
also nominated for a Cable Ace Award.
Rich joined Group W from Frank N. Magid
Associates, where he was Director of Television Consultation, working with
television stations in the U.S. and abroad to increase their ratings, grow
their audiences and improve their news programming. He has also been on
the air as a television news anchor and reporter, and as a Washington,
DC-based national radio correspondent.
As a media consultant,
including during his tenure as Director of Television Consultation at
Frank N. Magid Associates, he's worked with some of the world's top media
companies, including ABC News, The New York Times Company, Time Warner, Reuters,
Bloomberg, Scholastic, Meredith, McGraw-Hill, Hallmark, and Resort Sports
Network. At Magid he expanded the firm's reach by engaging its first international
clients, Network 10 Australia.
Rich also headed Grinberg, one of the world's top historic
film archives. He has also worked as a reporter, producer
and anchor, both in television and radio.
Rich is a graduate of the University of Pennsylvania and received his
Master's degree from the Nitze School of Advanced International Studies
of the Johns Hopkins University.
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Susan Berger Sabreen
Susan Berger Sabreen is Executive Producer of Keeping Kids Healthy and
developed the show from its inception. Sue is an innovative and
versatile television executive, having served as a manager, consultant,
producer and reporter. She is also an attorney who has specialized in
media and First Amendment law.
NBC's "Meet the Press" in Washington, D.C. was the first stop in her
TV career, followed by stints as on-air reporter for a Miami TV
station, and later for the national television news network UPITN. Sue
covered assignments (in both news and documentary formats) ranging from
medicine and politics to the Nicaraguan earthquake and the aftermath of
the 1973 Mideast War. She subsequently became a TV news consultant for
Frank N. Magid Associates, the nation's leading TV research and
consulting firm. In that role she consulted network operations and
local TV stations throughout the US and Australia on all phases of
news, talk, and magazine programming, conducting multi-day seminars for
staff, coaching on-air talent in one-on-one sessions, and guiding
station management in implementation of extensive field research in
areas ranging from promotion and program flow to program formatting and
Sue was the founding news director for Cablevision's first News 12
cable news operation. The news organization she designed, created, and
managed for Cablevision's Connecticut systems became the template for
all of the News 12 operations that Cablevision rolled out in their
other systems in later years. Under her stewardship, Connecticut News
12 won national Ace Awards as "Best Local Newscast in the Nation"
during each year of her tenure as News Director.
With News 12 a success, she took a hiatus from television production to
attend the Columbia University School of Law, where she graduated as a
Kent Scholar (the school's highest honor); she then went on to do media
and First Amendment work for some of the nation's most prestigious law
firms, conducting pre-publication libel review for the "Wall Street
Journal" and working with such renowned First-Amendment lawyers as
Floyd Abrams and libel expert Robert Sack.
She enthusiastically returned to television production in 2001 to take
on the role of Executive Producer for Keeping Kids Healthy, directly overseeing the production of ten seasons of programming that won five Emmys and a Telly, received nine other Emmy nominations, and won two National Media Awards for best program in the country about mental health.
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