Rich Sabreen Enterprises, LLC

About Us

Rich Sabreen Enterprises produces the innovative medical talk/magazine show Keeping Kids Healthy for Montefiore Medical Center in New York City, in association with Thirteen/WNET. The series is broadcast on hundreds of television stations around the US and abroad. We've produced 130 half-hour programs so far, and have won five Emmy Awards for the series.

Keeping Kids Healthy was born of a unique collaboration between Rich Sabreen Enterprises and Montefiore. With the construction of Montefiore's new Children's Hospital in the Bronx, Montefiore wanted to use television to reach underserved constituencies -- groups who often lack access to medical information -- and to take advantage of the production opportunities presented by originating the show from their new state-of-the-art facility. To accomplish these goals, Rich Sabreen Enterprises identified the target audience - 18 to 49 year old moms - developed a unique television program concept, worked out the creative approach, designed the production plan and produced the shows. The resulting successful series has now completed over six years -- 130 shows -- on the air.

Identifying target audiences and programming to them is much of what Rich Sabreen Enterprises is all about. As experts in non-fiction and reality programming, we have worked with some of the world's top media companies, including:

ABC News
The New York Times Company
Time Warner
Reuters
Scholastic
Hallmark
Bloomberg
Meredith
McGraw-Hill
Thirteen/WNET (PBS)
iVillage.com (NBC Universal)

Rich Sabreen

Rich Sabreen is President of Rich Sabreen Enterprises, LLC. He is known as a media innovator. Rich started the world's first satellite-based daily TV newsfeed, created the first daily TV entertainment news service, was among the first broadcasters to create series programming for cable, created one of the earliest "camera in the courtroom" TV series, and was the first to stream raw international newsfeeds on the internet.

Rich has served as a senior executive at some of the world's top media companies, including Reuters, Bloomberg and Westinghouse Broadcasting (now CBS). He's known for his ability to build audiences and media brands, to improve ratings, and to produce successful news, non-fiction and reality programming. Rich has special expertise in media brand-building, audience segmentation and targeting. He's done this not only in the US, but also around the world.

Rich created the TV series Keeping Kids Healthy, developing the show from concept to its successful production and international distribution. He serves as co-executive producer of Keeping Kids Healthy. The series has won five Emmy Awards and has been nominated for nine more, for a total of fourteen.

At Reuters, Rich served as Executive Vice President and Global Head of Media, where he was responsible for all of Reuters Media services including: text wire services, the photo wire service, Reuters’ stock image businesses, TV newsfeeds, new media and internet services. His customers included virtually all of the world's top media operations, including the BBC, The New York Times, The Financial Times, The Wall Street Journal, Yahoo, MSN, NHK, Jiji Press, NBC, CNN and the Fox News Channel. Rich started Reuters' first direct-to-consumer media businesses by transforming the company's major web sites into rich consumer-targeted web offerings in the US, the UK and Japan (in Japanese). These web sites were instantly successful in producing high user traffic volume and significant media sales due to their targeted content, engaging graphic styles and rich media offerings, including some of the first streaming raw video newsfeeds on the web. These web initiatives were recognized by the Association of Online Publishers in the UK, who honored Reuters' UK consumer web site with its prestigious "Innovation Award" for its inaugural year of operation. In Times Square, Rich transformed the huge electronic screens covering Reuters' North American headquarters from a generic "branding site" into a lucrative interactive outdoor sign business.

At Bloomberg Rich served as Worldwide General Manager of Television and Radio. He oversaw ten TV networks, operating around the world in seven languages, as well as Bloomberg's flagship New York radio station WBBR (1130 AM), and Bloomberg's television and radio distribution (syndication) business. Through the use of audience segmentation and targeting techniques, Rich increased Bloomberg's U.S. TV ratings 35 percent in 18 months, and doubled European ratings in a year. He increased worldwide television distribution from 130 to 180 million homes reached, bringing Bloomberg television and radio to over 70 countries. During his tenure the division was recognized by the industry with 19 first-time awards, including the prestigious national "Gracie Award" from the American Women in Radio and Television.

Earlier in his career, Rich created and ran Group W News Services, a division of Westinghouse Broadcasting (now CBS), serving as its Vice President and General Manager. At Group W Rich was a satellite television pioneer, creating the first satellite-based television news service. He used early internet technology as the backbone of an innovative web-based communications system to coordinate satellite feeds and text content with his client networks and stations. In addition to his operating responsibilities, Rich also served as Vice President of News, with news oversight and audience development responsibilities for the Group W television stations. He developed and executive produced four television series for The Discovery Channel and The Travel Channel, becoming one of the first broadcasters to create content for cable.

While at Group W, Rich won an Emmy Award for the documentary Outward Bound!, hosted by Martin Sheen, and he was also nominated for a Cable Ace Award.

Rich joined Group W from Frank N. Magid Associates, where he was Director of Television Consultation, working with television stations in the U.S. and abroad to increase their ratings, grow their audiences and improve their news programming. He has also been on the air as a television news anchor and reporter, and as a Washington, DC-based national radio correspondent.

As a media consultant, including during his tenure as Director of Television Consultation at Frank N. Magid Associates, he's worked with some of the world's top media companies, including ABC News, The New York Times Company, Time Warner, Reuters, Bloomberg, Scholastic, Meredith, McGraw-Hill, Hallmark, and Resort Sports Network. At Magid he expanded the firm's reach by engaging its first international clients, Network 10 Australia.

Rich also headed Grinberg, one of the world's top historic film archives. He has also worked as a reporter, producer and anchor, both in television and radio.

Rich is a graduate of the University of Pennsylvania and received his Master's degree from the Nitze School of Advanced International Studies of the Johns Hopkins University.

Susan Berger Sabreen

Susan Berger Sabreen is Executive Producer of Keeping Kids Healthy and developed the show from its inception. Sue is an innovative and versatile television executive, having served as a manager, consultant, producer and reporter. She is also an attorney who has specialized in media and First Amendment law.

NBC's "Meet the Press" in Washington, D.C. was the first stop in her TV career, followed by stints as on-air reporter for a Miami TV station, and later for the national television news network UPITN. Sue covered assignments (in both news and documentary formats) ranging from medicine and politics to the Nicaraguan earthquake and the aftermath of the 1973 Mideast War. She subsequently became a TV news consultant for Frank N. Magid Associates, the nation's leading TV research and consulting firm. In that role she consulted network operations and local TV stations throughout the US and Australia on all phases of news, talk, and magazine programming, conducting multi-day seminars for staff, coaching on-air talent in one-on-one sessions, and guiding station management in implementation of extensive field research in areas ranging from promotion and program flow to program formatting and production.

Sue was the founding news director for Cablevision's first News 12 cable news operation. The news organization she designed, created, and managed for Cablevision's Connecticut systems became the template for all of the News 12 operations that Cablevision rolled out in their other systems in later years. Under her stewardship, Connecticut News 12 won national Ace Awards as "Best Local Newscast in the Nation" during each year of her tenure as News Director.

With News 12 a success, she took a hiatus from television production to attend the Columbia University School of Law, where she graduated as a Kent Scholar (the school's highest honor); she then went on to do media and First Amendment work for some of the nation's most prestigious law firms, conducting pre-publication libel review for the "Wall Street Journal" and working with such renowned First-Amendment lawyers as Floyd Abrams and libel expert Robert Sack.

She enthusiastically returned to television production in 2001 to take on the role of Executive Producer for Keeping Kids Healthy, directly overseeing the production of ten seasons of programming that won five Emmys and a Telly, received nine other Emmy nominations, and won two National Media Awards for best program in the country about mental health.